Placement To Progress: The First 14 Days

When a learner joins your program, the most important moment is the first week. This module walks through the exact steps we use to go from a 20-minute intake test to the first meaningful win.

Step 1 — Make the test feel human

• Start with questions about their routines before any grammar.
• Ask for two short voice notes instead of a live interview for busy adults.
• Share how the test score links to the next lesson plan to build trust.

Step 2 — Map the first 14 days

• Day 1: send a personalised scorecard and the goal for lesson one.
• Day 7: deliver a 15-minute check-in call; record the call notes in the CRM.
• Day 14: collect the first writing sample to compare against the intake test.

The reason we win students early is because they already see the story of their progress on paper. That story gives them a reason to stay when life gets messy.