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Peak and Off-Peak Seasons in TESOL

Peak and Off-Peak Seasons in TESOL

Peak and off‑peak seasons in TESOL

  • Peak months: March onward (summer), especially September and October. Expect the highest demand in September.
  • Off‑peak: from roughly 20 November through February (Christmas/New Year and Tết). Many new students postpone until after Tết, often March/April.

What to do in the low season

Don’t panic. Use December–February to strengthen your product instead of chasing leads:

  • Refine curricula, lesson plans, and teaching resources.
  • Set up admin systems (attendance, payroll, progress tracking).
  • Build shared materials your whole team can reuse next term.

Demand returns in March/April. A stronger system makes the next peak smoother and more profitable.

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